A Road Show in Switzerland for summer destinations and touristic service providers
AN INVESTMENT WORTH MAKING
Benefit from the unbeatable value for money in face-to-face business talks with the Swiss travel trade, sustained customer relationships and promising follow-on businesses. Other marketing methods are often a waste of resources, time, printed information and money. For serious future minded business you will meet exactly the right target group in person – TRAVEL AGENCY FRONT LINERS!
Feel free to contact us for any further information.
Facts and figures
Meet with up to 400 travel agency front liners
Biggest Road Show for Summer Destinations in Switzerland
· Best contacts due to direct front liner contacts
Network with agents only, who want to provide detailed information · Increase travel agency awareness of your destination / tourism product
· Image care
· Perfect timing during main booking season for summer holidays
· Swiss nationwide coverage
· Support for Swiss tour operators
· Excellent price / quality ratio
· Exhibitor booklet with address details for agents – 1 page per exhibitor
· Event experienced organizer
Road Show Summer Destinations 2012
TIMING
Perfect timing for summer sales:
Geneva – Monday, 07.02.2012
Basel – Wednesday, 08.02.2012
Zurich – Thursday, 09.02.2012
Daily Timing-1rst draft - (same every day apart from the briefing) 16.00-16.45 Briefing (only on the first day in Geneva) 17.00-17.30 Mantling of booths 18.00-20.00 Table market & destination promotions in remote meeting rooms 20.00-20.45 Presentations in plenum & lucky draw 20.45-22.00 Standing cocktail / Good-bye 23.00 Overnight
PRESENTATIONS
There are two different types of presentations available. Every exhibitor can choose between following two options: Please note: only one presentation per exhibitor is possible.
1. destination promotion in a remote meeting room - for destinations with a whole table
2. presentation in plenum for all exhibitors who wish to provide general knowledge
----------------------
1. Destination Promotion
(10 minutes )This presentation is foreseen for a limited number of agents. These presentations will be held in separate meeting rooms during the same time period as the market place (18.00-20.00). The number of agents is limited to 25 persons per presentation. In addition to this presentation three teaser slides will be shown during the table workshop in plenum (no spoken presentation). There are 12 workshops (10 minutes each) available and these will be given away according to the arrival of the bookings; first come, first served! Important facts for the destination promotion: Focus on the highlights of your destination Less is more: give detailed information about three main regions ideal for summer holidays. Remember that the agents should be able to sell your destination after having visited your presentation. The agents have to learn something during your presentation, You have to prepare a short summary of your presentation in order to hand it out to the agents
In order to keep the level of quality required high we will authorize all presentation prior to the event. Presentations that are not at the requested quality level will be refused
2. Plenum Presentation
(2.5 minutes)This presentation is foreseen for the whole audience. The media presentations in plenum will be shown after the table workshop between 20.00-20.30. These presentations are presentations in plenum are based on a film we will produce. The length of the individual presentation is limited to 2.5minutes. Therefore there are 12 presentations available. The presentations will be given away according to the arrival of the bookings; first come, first served! not spoken. All Important facts for the presentations in plenum: The presentations are not spoken and there will be nobody on stage to present the topics . You provide us with the content such as pictures, facts & figures and we will produce the film for you
Every film will be exactly 2.5 minutes long in order to keep the time schedule upright
PARTICIPATION FEES
TABLES (Minimum participationThe Road Show will be conducted whenever a minimum of 10 tables can be sold. Exhibitors can be National, Regional, Local Tourism Boards, Airline companies, Hotel chains, Cruise lines, touristic service providers etc.Costs per table):
Registration fee includes:One respectively half a table at every location Featured in the Road Show Booklet (1 page per exhibitor and not per table) Transportation between the different locations (for exhibitors and brochures) Visitors acquisition and full details of visitors after the Road Show, organization of the event
Registration fee does not include
Presentations Accommodation Costs for the journey to and from Switzerland Daily expenses between breakfast and dinner Costs for freight forwarding companies (if brochures are sent to us prior to the event) Sponsored prices by the exhibitors:
SPECIAL CONDITIONS
A table can be shared. This means that per table 2 companies and a maximum of 4 persons are allowed. The maximum number of tables is limited Due to organisation reasons the participation is only possible if you participate at all four venues of the show. Separate participations (e.g. only Geneva & Lausanne) are not possible.
CANCELLATION FEES
Cancellations up to 60 days prior to the event: - free of charge Cancellations between 60 and 30 days prior to the event: 60 % according to the booking Cancellations less than 21 days prior to the event: 100% according to the booking
ADVERTISEMENT
Visitor’s invitation:
As for the previous editions we will print an invitation (16’000 flyers in French and German)
The invitation will be sent out to following recipients:
13’000 Travel agencies (French and German speaking part of Switzerland) 2’000 Tour operators (French and German speaking part of Switzerland) 500 MICE and Event agencies 200 Incentive agencies 200 Coach operators 100 Tourism journalists in Switzerland
You have the possibility to place an advertisement in the flyer. Following special rates are available:
The number of advertisements is limited. These will be given away according to the arrival of the confirmation; first come, first served!
The visitor’s invitation will be printed in German and French. Therefore the advertisement has to be in both languages. If you can not provide these two languages it has to be in English. Any other language will not be accepted!
Please send us your advertisement as a PDF by mail. Other formats will not be accepted due to compatible reasons. Thank you.
Visitor’s catalogue:
We will also print a visitor’s catalogue with a short description of every exhibitor and his contact details. Every visitor will receive one of the booklets when he arrives at the event. We will print 600 sales guides. You also have the possibility to place an advertisement in the visitor’s catalogue.
Following special rates are available: 1 page A5, inside black & white CHF 216.00 (incl. 8 % VAT) 1 page A5,inside cover, colour CHF 324.00 (incl. 8 % VAT) 1 page A5, back page, colour CHF 540.00 (incl. 8 % VA The number of advertisements in the sales guide is limited. These will be given away according the arrival of your confirmation; first come, first served! The visitor’s catalogue will be printed in German and French. Therefore the advertisement has to be in both languages. If you can not provide these two languages it has to be in English. Any other language will not be accepted!
Please send us you advertisement as a PDF by mail. Other formats will not be accepted due to compatible reasons. Thank you.
Road Show winter Destinations Will follow (Sep. 2012)
