In order to expand, or even to just maintain their market share, suppliers must use direct marketing and sales promotions.
More than ever, direct contacts are the key to new business relations. This requires the expertise of professionals who are both familiar and in permanent touch with the market, and proficient in the trade language English, as well as in the language of the region. In addition, it is highly important to establish a close link between the supplier and the Tour Operator (T.O.).
Markets are becoming increasingly regional and are moving closer to potential clients. For this reason it is important to establish business contacts on a regional level, and to diversify the products.
Secotour proposes a new, actively sales oriented approach, involving close relations to suppliers, and direct contacts and negotiations with the T.O. at his head office.
Secotour developed a marketing system which unites commercial and institutional partners in the development of a tourist product, service, area or country. The basic system is adapted, case by case, after an exchange of information with the future partners, a detailed visit of the sites and an evaluation of the possibilities in the chosen markets, to a first draft marketing plan.
Partners sharing costs are, personally, regularly informed on the activities and results.
